Research & Development

Research & Development

As mentioned earlier, startups can't survive without a USP (Unique Selling Point). And, R&D enables them to gain a competitive edge over other players in the market. Besides leading to the innovation of new products or service, R&D often leads to improvements in the existing product line

What are benefits of research and development? Increased market participation, cost management benefits, advancements in marketing abilities and trend-matching—these are all reasons companies invest in R&D. R&D can help a company follow or stay ahead of market trends and keep the company relevant

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